Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots--people wanna know you have some.
You could also call this heading "Our philosophy" or "Our vision." This is the place to talk about what drives you and your business and what's unique about your process. What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.
And here's to our great Pit Master, Gary Hooks! You rule, dude!
Meet the Team
Write something about the people who make your business go or your philosophy behind customer service.
Why? Because people want to know who they're doing business with. It's a human thing.
Founder & CEO
Include a short bio with an interesting fact about the person.
Include a short bio with an interesting fact about the food.
Include a short bio with an interesting fact about the bird.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.